EST. 2026 / OLONGAPO CITY, PH / GMT+8 ● AVAILABLE — 2 CLIENT SLOTS SHOPIFY VIRTUAL ASSISTANT & STORE SPECIALIST
STORE WORK DONE
01 / WHO JOSHUA DE VERA
SHOPIFY VA
STORE SPECIALIST
02 / POSITIONING

I'm a Shopify virtual assistant and store specialist for founders and small ecommerce teams. Two years inside Shopify's technical merchant support. Now freelance: theme work, product data, daily orders, page speed and search, done directly rather than explained to you.

Book a free 30-min consultRead the case studies
03 / PROOF
2YEARS INSIDE SHOPIFY SUPPORT
2STOREFRONTS BUILT FROM SCRATCH
1CUSTOM INTERNAL TOOL SHIPPED
TWO TYPE SIZES ONLY/ENORMOUS/AND TINY/NOTHING IN BETWEEN/THAT'S THE WHOLE SYSTEM/ TWO TYPE SIZES ONLY/ENORMOUS/AND TINY/NOTHING IN BETWEEN/THAT'S THE WHOLE SYSTEM/
SERVICES01 — SIX LANES / PICK ONE OR TAKE THEM ALL
01THEME & STORE BUILD

Full storefronts from an empty admin, or precise edits to the theme you already run. Written into the theme in Liquid, not bolted on with another app.

LIQUIDHORIZON / DAWNOS 2.0
02CATALOG & DATA

Bulk imports, variant clean-up and structured attributes for brand, format and origin, plus the collections and filters that sit on top of them.

MATRIXIFYMETAFIELDSSEARCH & DISCOVERY
03DAILY OPERATIONS

Orders, inventory levels, refunds and the customer inbox. The unglamorous daily work that keeps a store trustworthy.

ORDERSINVENTORYCUSTOMER EMAIL
04SPEED

Find what's actually slowing the page down, then fix it in the theme. Images, render-blocking scripts, layout shift, and the apps quietly costing conversions.

LCPINPCLS
05SEO & AI SEARCH

On-page SEO plus the newer job: being the store that AI Overviews, ChatGPT and Perplexity actually cite. Schema, structure, copy for humans first.

JSON-LDAEOGEO
06AUTOMATION

Shopify Flow for the repetitive work, payment gateways and checkout configured properly, third-party apps wired to talk to each other.

SHOPIFY FLOWMANYCHATCHECKOUT
WORK02 — PROBLEM / APPROACH / OUTCOME
TASTE CULINARY FOODCASE 01 / FULL BUILD / LIVE
01
PROBLEM

No way to sell online

A Philippine café-ingredient distributor running entirely brick-and-mortar. High overhead, reach limited to walk-ins, no catalog structure to build on.

APPROACH

Built it from an empty admin

  • Full Horizon build, custom Liquid templates
  • Brand pages: Catcher Gourmet, Toschi, Cafetto
  • Metafields for brand, format, origin
  • Gateways, tax and checkout configured
  • Shopify Flow alerts
  • Custom JS inventory reconciliation tool
OUTCOME

A storefront the owner runs

Selling online with a catalog structured to grow and alerts running unattended.

[ METRIC SLOT ] ADD REVENUE / ORDERS / TRAFFIC ONCE CLEARED TO PUBLISH
PLACEHOLDER
"Add the Taste Culinary Food quote here, next to its own case study."
CLIENT NAME · TASTE CULINARY FOOD
ADAHLIA BOUTIQUECASE 02 / THEME & AUDIT / ONGOING
02
PROBLEM

A design system drifting

UK modern-luxury womenswear with a growing catalogue, where every new section risked breaking the brand's rules. Deploys went straight to live.

APPROACH

One system, one pipeline

  • Theme development on a Git-connected pipeline
  • One documented design system across sections
  • Rolling performance, structure and SEO audits
  • Flagged the direct-to-live risk, scoped staging
OUTCOME

Ships without slipping

New sections land inside the system, and every deploy traces to a commit.

[ METRIC SLOT ] ADD CWV BEFORE/AFTER OR AUDIT ITEMS CLOSED
PLACEHOLDER
"Add the Adahlia Boutique quote here."
CLIENT NAME · ADAHLIA BOUTIQUE
INVENTORY TOOLCASE 03 / CUSTOM BUILD / SHIPPED
03
PROBLEM

Spreadsheets never matched

Supplier price and stock files arrived in a different shape to the Shopify catalog. Reconciling by eye was slow and produced quiet errors.

APPROACH

Built a tool, didn't buy an app

  • Plain JavaScript and HTML, runs in the browser
  • Compares supplier SKU and price against the catalog
  • Surfaces mismatches for human approval
  • No monthly fee, no third party holding the data
OUTCOME

A task, not a day

A repeatable check the owner runs, with the risky write step kept under approval by design.

[ METRIC SLOT ] ADD HOURS SAVED OR MISMATCHES CAUGHT
RECOGNISE ANY OF THOSE?

Free 30-minute consult, then a written audit ordered by what actually moves revenue. You keep the list either way.

Book the consult
WHO03 — ONE PERSON / NO AGENCY LAYER
JDJOSHUA DE VERA — OLONGAPO CITY, PH — GMT+8

From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, DNS, domains, gateway failures. When something broke, it landed in my queue.

That job taught me where stores actually break, and it's almost never where the owner thinks it is. Now I do the fixing directly, freelance, for founders and small teams who need someone who can read Liquid and answer a customer email in the same afternoon.

Before Shopify: two years of high-volume data processing and a year coordinating patient care, which is where the catalog discipline comes from. Information Technology at Gordon College, Olongapo City, where I still work from.

SHOPIFY ADMINLIQUIDJAVASCRIPTHTMLCSSMATRIXIFYSHOPIFY FLOWMETAFIELDSMETAOBJECTSSEARCH & DISCOVERYPAGEFLYMANYCHATCORE WEB VITALSJSON-LD
04 — CONTACT / FREE 30-MINUTE CONSULT / NO OBLIGATION
TELL ME WHAT'S STUCK

Bring the store URL and the thing that's been annoying you. Worst case you leave with a straight answer and a written plan you could hand to anyone.

jshmdevera@gmail.com+63 976 148 2996