● Available · 2 client slots · GMT+8

Shopify stores,
run and repaired,
by one person.

I'm Joshua De Vera, a Shopify virtual assistant and store specialist for founders and small ecommerce teams. I spent two years inside Shopify's technical merchant support. Now I do the theme work, the product data, the daily orders and the speed fixes directly, instead of writing you a help article about them.

Book a free 30-min consult Read the case studies
2 yrs inside Shopify2 stores built from scratchGMT+8 Olongapo, PHRetainer or project
Proof · above the fold
2 yrsTechnical merchant support, inside Shopify
Client 01 · live

Taste Culinary Food

Café-ingredient distributor. Brick-and-mortar to a full Shopify storefront, built from an empty admin.

Client 02 · ongoing

Adahlia Boutique

UK modern-luxury womenswear. Theme development and a rolling audit programme on a Git-connected pipeline.

Reach me

jshmdevera@gmail.com

+63 976 148 2996 · replies within one working day.

Theme & Liquid/Catalog & metafields/Daily operations/Core Web Vitals/SEO & AI search/Shopify Flow/ Theme & Liquid/Catalog & metafields/Daily operations/Core Web Vitals/SEO & AI search/Shopify Flow/
01

What I take off your plate

Pick one lane, or hand over the store
SVC/01

Theme & store build

Full storefronts from an empty admin, or precise edits to the theme you already run. Written into the theme in Liquid, not bolted on with another app.

LiquidHorizonDawnOS 2.0
SVC/02

Catalog & product data

Bulk imports, variant clean-up and structured attributes for brand, format and origin, plus the collections and filters that sit on top of them.

MatrixifyMetafieldsMetaobjects
SVC/03

Daily store operations

Orders, inventory levels, refunds and the customer inbox. The unglamorous daily work that keeps a store trustworthy.

OrdersInventoryInbox
SVC/04

Speed & Core Web Vitals

Find what's actually slowing the page down, then fix it in the theme. Images, render-blocking scripts, layout shift, and the apps quietly costing conversions.

LCPINPCLS
SVC/05

SEO & AI search visibility

On-page SEO plus the newer job: being the store that AI Overviews, ChatGPT and Perplexity actually cite. Schema, structure, copy for humans first.

JSON-LDAEOGEO
SVC/06

Automation & integrations

Shopify Flow for the repetitive work, payment gateways and checkout configured properly, third-party apps wired to talk to each other.

FlowManyChatCheckout
02

Case studies

Problem → approach → outcome
CASE 01Taste Culinary Food · Full buildLive
Problem

A physical shop with no way to sell online

A Philippine café-ingredient distributor carrying imported brand lines was running entirely on brick-and-mortar operations. Overhead was high, reach was limited to walk-ins, and there was no catalog structure to build on.

Approach

Built the storefront from an empty admin

  • Full build on the Horizon theme with custom Liquid templates across product, collection and landing pages
  • Dedicated brand cluster pages for Catcher Gourmet, Toschi and Cafetto
  • Metafields and metaobjects structuring brand, format, origin and use case, so filters actually work
  • Payment gateways, tax settings and checkout flows configured end to end
  • Shopify Flow automations for subscriber notifications and operational alerts
  • A custom browser-based inventory reconciliation tool built in JavaScript and HTML
Outcome

A live storefront the owner can run

The business now sells online with a catalog structured to grow, bulk updates handled through Matrixify, and operational alerts running without anyone watching the admin.

[ METRIC SLOT ] — add revenue, order volume or traffic here once you have the client's permission to publish it. Numbers convert harder than adjectives.
Placeholder
"Add the Taste Culinary Food quote here. A testimonial next to its own project does more work than a testimonials page."
Client name · Taste Culinary Food
CASE 02Adahlia Boutique · Theme & audit programmeOngoing
Problem

A luxury design system drifting section by section

A UK modern-luxury womenswear label with a growing catalogue and a storefront where every new section risked breaking the brand's typography and colour rules. Deploys went straight to live with no staging step.

Approach

One design system, one pipeline, rolling audits

  • Ongoing theme development delivered through a GitHub-connected deploy pipeline
  • A single documented design system held consistent across every section
  • Rolling audit programme covering performance, structure and on-page SEO
  • Flagged the direct-to-live deploy risk and scoped a staging branch
Outcome

Changes ship without the brand slipping

New sections land inside the existing system rather than beside it, and every deploy is traceable to a commit.

[ METRIC SLOT ] — add Core Web Vitals before/after or audit findings closed, once you can publish them.
Placeholder
"Add the Adahlia Boutique quote here, next to the project it refers to."
Client name · Adahlia Boutique

Recognise either of those problems?

Most engagements start with a free 30-minute consult and a written audit. You get the list whether or not you hire me.

Book the consult
03

Who's doing the work

One person · no agency layer
JD Joshua De Vera · Olongapo City, PH · GMT+8

Two years on the inside, spent learning where stores break

From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, DNS, domains, gateway failures. When something broke, it landed in my queue.

That job taught me where stores actually break, and it's almost never where the owner thinks it is. Now I do the fixing directly, freelance, for founders and small teams who need someone who can read Liquid and answer a customer email in the same afternoon.

Before Shopify: two years of high-volume data processing and a year coordinating patient care, which is where the catalog discipline comes from. Information Technology at Gordon College, Olongapo City, where I still work from.

Shopify AdminLiquidJavaScriptHTMLCSSMatrixifyShopify FlowMetafieldsMetaobjectsSearch & DiscoveryPageFlyManyChatCore Web VitalsJSON-LDClaude Code
Free 30-minute consult · no obligation

Tell me what's stuck.

Bring the store URL and the thing that's been annoying you. Worst case you leave with a straight answer and a written plan you could hand to anyone.

jshmdevera@gmail.com +63 976 148 2996