Taking 2 new clients this month

Hi, I'm Joshua — your Shopify person.

I take the Shopify work off your plate. Theme edits, product data, daily orders, the page speed problem you've been ignoring. Two years inside Shopify support, now freelance and yours.

Working with founders across PH, UK and AU
JD
Theme edit shippedAdahlia Boutique · today
LCP 4.1s → 1.9sSpeed pass complete
142 products importedMatrixify · clean run
Theme customization✿Product & catalog data✿Daily store operations✿Page speed✿SEO & AI search✿Shopify Flow automation✿ Theme customization✿Product & catalog data✿Daily store operations✿Page speed✿SEO & AI search✿Shopify Flow automation✿
What I help with

Six ways I can take work off your plate

Start with one. Most people end up handing over the whole store, and that's fine too.

🎨

Theme & store build

Full storefronts from an empty admin, or careful edits to the theme you already run.

  • Liquid templates and sections
  • Horizon, Dawn and OS 2.0
  • Landing pages that convert
📦

Products & catalog

Bulk imports, variant clean-up and structured data so your filters actually work.

  • Matrixify bulk updates
  • Metafields and metaobjects
  • Collections and filters
💌

Daily operations

Orders, inventory, refunds and the customer inbox. Handled before you wake up.

  • Order and refund support
  • Inventory levels
  • Customer email replies
⚡

Page speed

I find what's actually slowing the store down and fix it in the theme.

  • LCP, INP and CLS
  • Image and script audit
  • Cutting app bloat
🔎

SEO & AI search

Get found on Google, and get quoted by ChatGPT and AI Overviews.

  • JSON-LD schema
  • On-page SEO
  • AEO and GEO work
🔁

Automations

The repetitive stuff, running itself. Set up once, checked monthly.

  • Shopify Flow
  • ManyChat
  • Checkout and gateways
How it works

Simple as one, two, three, four

1

Say hello

A free 30-minute call. Show me the store and the thing that's been bugging you.

2

Get a plan

A written list of what I'd fix, ordered by impact, with a price against each item.

3

I get to work

Changes land on a staging copy first. You see progress as it ships, not a silent month.

4

Stay or go

Documented and handed back, or I stay on monthly and keep it running. No lock-in.

Selected work

Two stores I built and still look after

Real client work, not template screenshots.

Full build · Horizon theme

Taste Culinary Food

A Philippine café-ingredient distributor moving from a physical shop to a proper storefront. Built from scratch, including brand pages for Catcher Gourmet, Toschi and Cafetto, payment gateways and checkout, structured product attributes, and a custom browser-based inventory reconciliation tool.

See the project →
Ongoing · Theme & audits

Adahlia Boutique

A UK modern-luxury womenswear label. Ongoing theme development and a rolling audit programme through a GitHub-connected deploy pipeline, keeping one design system consistent across every section as the catalogue keeps growing.

See the project →
Placeholder — add a real quote
★★★★★
"Replace this with a real client testimonial once you have one in writing."
Client name · Company
JD
A bit about me

I spent two years inside Shopify. Now I fix stores instead of writing tickets about them.

From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, domains, gateways. If it broke, it came to my queue.

That taught me where stores actually break, which is rarely where the owner thinks. Now I do the fixing directly, working with founders who need someone who can read Liquid and answer a customer email in the same afternoon.

I'm based in Olongapo City in the Philippines, overlap comfortably with US, UK and AU hours, and lean on AI-assisted workflows so turnaround is quicker than the rate suggests.

Shopify AdminLiquidJavaScriptMatrixifyShopify FlowMetafieldsPageFlyManyChatCore Web VitalsJSON-LD
Free 30-minute consult

Let's get that store off your to-do list.

Bring the URL and whatever's been annoying you. Worst case, you leave with a straight answer and a plan you could hand to anyone.